Katrina
Caspelich
Strategic storytelling and marketing for sustainable fashion, beauty, and lifestyle brands.
ABOUT MEI’m a community-centered marketing professional who helps sustainable fashion, beauty, and lifestyle brands get seen by the right people in the right way. I work with purpose-led founders to craft storytelling and visibility strategies that connect with audiences through heart, clarity, and impact, always rooted in sustainability, equity, and community.
Over the years, my work has helped mission-driven organizations earn thousands of press hits in leading outlets like Business of Fashion, Forbes, Vogue, Refinery29, Fast Company, WWD, NPR, Marie Claire, The Guardian, Harper’s Bazaar, and more.
MY ETHOS
People first, not press obsessed
Storytelling with soul, not spin
Built for small teams + real budgets
Collaborative with clients, creators + community
Transparent, kind, and anti-gatekeeping
Sustainable inside + out
Purpose-led in how I work and who I work with
No burnout culture; just work that feels good
SERVICESGreat ideas, with the right strategy, can truly shift culture…and maybe even policy. Let’s make your story one that people can’t help but talk about!
Traditional PR + Media Strategy
Story-First Brand Strategy
Community + Creator Engagement
Founder’s Story Sprint (signature service)
IRL + Digital Activations
Ever wonder how to actually dress more sustainably without sacrificing style?
I get this question all the time, so I partnered with Remake and Role Models Management to break it down. In this video, I’m sharing 10 easy, impactful ways to build a more conscious wardrobe and shop smarter…no overwhelm, just real change.